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Author: cuberoot

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Transparency in Advertising – How a DMP can help Marketers?

Transparency in Advertising – How a DMP can help Marketers?

The world of online advertising was cast upon a very long shadow during the speech by Marc Pritchard (Chief Brand Officer, Procter & Gamble) on the online ad viewability, fraudulent reporting, and a call for having a unified measuring metrics for the future. The dialogue rightly accused today’s complex and fragmented media ecosystem, where marketers […]

Multichannel marketing campaign – Guide To Get It Right

Multichannel marketing campaign – Guide To Get It Right

In this age of multiple screens, multichannel marketing is one reality which no marketer can ignore. And with the emergence of numerous marketing channels with significant audience participation, designing and implementing an effective multichannel marketing strategy becomes a MUST; but One Massive Challenge. According to research from Lewis Multichannel marketing is being widely practiced, with […]

Generating Disproportionate ROI From Your Digital Advertising Spend

Generating Disproportionate ROI From Your Digital Advertising Spend

As a marketer, you are always concerned about the authenticity of your digital advertising campaigns; are they providing results that are accountable? Are they really helping to drive revenue for the business? Till today, most marketers follow the most apparent way to measure digital advertising RoI (Return on Investment), i.e. through metrics that directly relate […]