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Author: cuberoot

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Identity Management – The Game Changer in Personalized Marketing

Identity Management – The Game Changer in Personalized Marketing

The digital marketing landscape is rapidly changing, and guess what, there is no sign of slowing down. Consumers have adapted themselves to a multi-screen world, they behave much differently today, and their demands are sky-rocketing and are getting complex to analyze. Marketing is quickly moving away from untargeted push-messaging to people-based marketing and one-to-one marketing […]

Drive More Power To Your Social Media Marketing Using a Data Management Platform

Drive More Power To Your Social Media Marketing Using a Data Management Platform

As one of the most powerful platforms for the businesses, social media creates high volumes of data which is immensely rich, gives a better understanding of how a customer feels about a particular product/service and what experiences are more likely to result in a conversion. But, these benefits come with its own set of challenges, […]

Look Alike Modeling – Reach More Of Your Right Customers

Look Alike Modeling – Reach More Of Your Right Customers

Every marketer faces this constant challenge of finding new prospects and further converting them into customers. Also, marketers are unremittingly working towards new advertising strategies which would increase their reach to a larger set of audiences. Sadly, their marketing spend doesn’t pay back, and still, there is this increasing need to focus their ad spend […]

Transparency in Advertising – How a DMP can help Marketers?

Transparency in Advertising – How a DMP can help Marketers?

The world of online advertising was cast upon a very long shadow during the speech by Marc Pritchard (Chief Brand Officer, Procter & Gamble) on the online ad viewability, fraudulent reporting, and a call for having a unified measuring metrics for the future. The dialogue rightly accused today’s complex and fragmented media ecosystem, where marketers […]