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How DMP Helps In Digital Marketing Campaign Management
How DMP Helps In Digital Marketing Campaign Management

Unlike before, today’s marketers have superior access to data, and this data in real has the power to paint a complete picture of the consumers they are targeting. But sadly, data resides in silos, which makes ...

Transparency in Advertising – How a DMP can help Marketers?
Transparency in Advertising – How a DMP can help Marketers?

The world of online advertising was cast upon a very long shadow during the speech by Marc Pritchard (Chief Brand Officer, Procter & Gamble) on the online ad viewability, fraudulent reporting, and a call for having a unified measuring metrics for the future. The dialogue rightly accused today’s complex and fragmented media ecosystem, where marketers […]

5 Ways DMP Wins Over Manual Approaches
5 Ways DMP Wins Over Manual Approaches

The digital marketing era has created endless opportunities for the brands to connect with their consumers and make an impression. But, it also brings along with it challenges of handling massive amounts of user-generated data across numerous platforms, making manual handling of data, a strenuous activity. Data can prove out to be a very valuable […]

Multichannel marketing campaign – Guide To Get It Right
Multichannel marketing campaign – Guide To Get It Right

In this age of multiple screens, multichannel marketing is one reality which no marketer can ignore. And with the emergence of numerous marketing channels with significant audience participation, designing and implementing an effective multichannel marketing strategy becomes a MUST; but One Massive Challenge. According to research from Lewis Multichannel marketing is being widely practiced, with […]