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Can DMP Solve The Mystery Behind Shopping Cart Abandonment In Retail?
Can DMP Solve The Mystery Behind Shopping Cart Abandonment In Retail?

Understanding why consumers abandon shopping carts is one of the biggest challenges facing the retailers and has been causing a great deal of pain for them. Quantifying this pain, BI Intelligence estimates, ...

How Location Based Targeting Is Changing The Face Of Retail
How Location Based Targeting Is Changing The Face Of Retail

Location is one of the most powerful pointers of consumers purchase intent. By identifying customer’s behavioral patterns, retailers can easily recognize and reach their desired audiences who are in the market with personalized and relevant marketing messages. This helps the retailers to increase consumer engagement, and ultimately their consideration to purchase. According to a research […]

Identity Management – The Game Changer in Personalized Marketing
Identity Management – The Game Changer in Personalized Marketing

The digital marketing landscape is rapidly changing, and guess what, there is no sign of slowing down. Consumers have adapted themselves to a multi-screen world, they behave much differently today, and their demands are sky-rocketing and are getting complex to analyze. Marketing is quickly moving away from untargeted push-messaging to people-based marketing and one-to-one marketing […]

Winning With Single Customer View In An Omnichannel Marketing Ecosystem
Winning With Single Customer View In An Omnichannel Marketing Ecosystem

The consumer’s journey is no more a straight and narrow road. Irrespective of the kind of purchase, today consumers have “n” number of choices in terms of when, where and how to purchase.  Omnichannel marketing is the only way through which businesses can successfully ensure that they catch the right consumers at the right time. […]