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How A DMP Benefits Marketers & Publishers?
How A DMP Benefits Marketers & Publishers?

Businesses today are sitting on lots of data; offline as well as online. And there’s no doubt that they are keen to leverage this available data to scale up their marketing and business RoI. However, the ...

Marketing with a DMP: Best Use Cases for Marketers
Marketing with a DMP: Best Use Cases for Marketers

Many marketers consider DMP to be just another marketing tool used for audience targeting. Agreed! Audience targeting qualifies as a basic use case of a DMP, but the possibilities of a DMP as a marketing tool is limitless. Being a significant element of the data-driven marketing landscape, this sophisticated platform houses a multitude of capabilities […]

Why Dynamic Personalization is Significant Across Customers’ Journey?
Why Dynamic Personalization is Significant Across Customers’ Journey?

because if content or ads are not personal, it is usually extraneous! It’s no surprise that people hate seeing ads. And when they see it, they expect to see content or ads that are related and extremely personalized to their needs. To state a fact, 73% of consumers prefer to do business with brands that […]

Unlock The Power Of Data Driven Marketing: Data Management Platforms
Unlock The Power Of Data Driven Marketing: Data Management Platforms

Everybody around you is talking about data-driven marketing. The marketing head whom you report to, the CEO who shoves down a report you’ve already read a month ago; the Marketing Guru, who gives you an over-the-top explanation, and your competitors, who endorse its significance but are themselves stuck in a loop. At the top of […]