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DMP for Marketers

Beautifully suited for all your web-based needs

Can DMP Solve The Mystery Behind Shopping Cart Abandonment In Retail?

Can DMP Solve The Mystery Behind Shopping Cart Abandonment In Retail?

Understanding why consumers abandon shopping carts is one of the biggest challenges facing the retailers and has been causing a great deal of pain for them. Quantifying this pain, BI Intelligence estimates, approximately $4 trillion worth of merchandise is abandoned in online shopping carts every year, and about 63% of that is potentially recoverable by […]

How Location Based Targeting Is Changing The Face Of Retail

How Location Based Targeting Is Changing The Face Of Retail

Location is one of the most powerful pointers of consumers purchase intent. By identifying customer’s behavioral patterns, retailers can easily recognize and reach their desired audiences who are in the market with personalized and relevant marketing messages. This helps the retailers to increase consumer engagement, and ultimately their consideration to purchase. According to a research […]

Identity Management – The Game Changer in Personalized Marketing

Identity Management – The Game Changer in Personalized Marketing

The digital marketing landscape is rapidly changing, and guess what, there is no sign of slowing down. Consumers have adapted themselves to a multi-screen world, they behave much differently today, and their demands are sky-rocketing and are getting complex to analyze. Marketing is quickly moving away from untargeted push-messaging to people-based marketing and one-to-one marketing […]

Drive More Power To Your Social Media Marketing Using a Data Management Platform

Drive More Power To Your Social Media Marketing Using a Data Management Platform

As one of the most powerful platforms for the businesses, social media creates high volumes of data which is immensely rich, gives a better understanding of how a customer feels about a particular product/service and what experiences are more likely to result in a conversion. But, these benefits come with its own set of challenges, […]

Look Alike Modeling – Reach More Of Your Right Customers

Look Alike Modeling – Reach More Of Your Right Customers

Every marketer faces this constant challenge of finding new prospects and further converting them into customers. Also, marketers are unremittingly working towards new advertising strategies which would increase their reach to a larger set of audiences. Sadly, their marketing spend doesn’t pay back, and still, there is this increasing need to focus their ad spend […]