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Transparency in Advertising – How a DMP can help Marketers?

Transparency in Advertising – How a DMP can help Marketers?

The world of online advertising was cast upon a very long shadow during the speech by Marc Pritchard (Chief Brand Officer, Procter & Gamble) on the online ad viewability, fraudulent reporting, and a call for having a unified measuring metrics for the future. The dialogue rightly accused today’s complex and fragmented media ecosystem, where marketers […]