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Tags: Digital Advertising

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Look Alike Modeling – Reach More Of Your Right Customers

Look Alike Modeling – Reach More Of Your Right Customers

Every marketer faces this constant challenge of finding new prospects and further converting them into customers. Also, marketers are unremittingly working towards new advertising strategies which would increase their reach to a larger set of audiences. Sadly, their marketing spend doesn’t pay back, and still, there is this increasing need to focus their ad spend […]

Generating Disproportionate ROI From Your Digital Advertising Spend

Generating Disproportionate ROI From Your Digital Advertising Spend

As a marketer, you are always concerned about the authenticity of your digital advertising campaigns; are they providing results that are accountable? Are they really helping to drive revenue for the business? Till today, most marketers follow the most apparent way to measure digital advertising RoI (Return on Investment), i.e. through metrics that directly relate […]