As a marketer, you are always concerned about authenticity of your digital advertising campaigns; are they providing results that are accountable? Are they really helping to drive revenue for the business? Till today, most marketers follow the most apparent way to measure digital advertising RoI (Return on Investment), i.e. through metrics that directly relate to […]
Did You Know, around 74 percent of online adults use social networking sites (Source) and there are more than 2 billion active social media accounts (Source)? Well, people are using the social media in different ways to interact with businesses and brands. On the other hand, social media provides a wealth of new opportunities for […]
Every marketer realizes the real power of customer data today, but are being able to extract full value from it and use it to its full potential? Customer data is one of the most valuable assets for businesses in the retail sector and if leveraged properly it can help largely in boosting sales performances. […]
The digital marketing era has created endless opportunities for the brands to connect with their consumers and make an impression. But, it also brings along with it challenges of handling massive amounts of user-generated data across numerous platforms, making manual handling of data, a strenuous activity. Data can prove out to be a very valuable […]
