Cuberoot is an audience management platform that helps companies including brands, advertisers, agencies, publishers, etc to leverage the power of their data to grow their business faster than before. We help advertisers understand their audience better so that they can make the right business decisions about their marketing spends and reach out to the ideal customers in the best possible manner.
Every company has access to a lot of data from different sources including CRM, Sales calls, Online leads, online and offline campaigns etc. Yet they don’t know how to truly act on all this data to make smarter decisions. Cuberoot’s state of the art platform lets them combine all of this data in one place, overlay it with exhaustive and exclusive intelligent Cuberoot data (2nd party data), and analyze this with advanced algorithms so that the right message / content / offer can be sent to the right customer across every device and every channel possible.
At Cuberoot, we believe data will be at the centre of everything in the future. It will not just targetet online campaigns but, used effectively, will transform every industry and every activity like never before. The same way the internet recently, or electricity before it, revolutionised everything. Going beyond that, we also firmly believe that with data, one solution fits all method does not work and customization is the key to realizing the future.
Being a homegrown solution, we understand how other international solutions don’t really work in the Asia Pacific region due to a number of inherent qualities. We have worked hard to overcome those challenges and have created a solution that actually works.
We have access to proprietary data thanks to its unique and exhaustive industry partnerships which make it overcome the hurdle of a “lack of data” in the Asia Pacific ecosystem and truly deliver the value that is possible. Thanks to the data, we understand and are integrated with channels that work better in these areas including mobile, sms, whatsapp, free wifi etc to tap your audience where they are looking for you.